Privacy Policy
Effective August 11, 2026
Discretion is the service. This policy explains what information Sterling Name collects, why we collect it, and what we will and will not do with it.
1. Who we are
Sterling Name ("we", "us") provides assessment and removal services for false, defamatory, and policy-violating Google reviews. Our website is sterlingname.com. Questions about this policy can be sent to [email protected].
2. What we collect
- Information you send us. When you request a case review, we collect your name, work email address, and the links you submit. If we work together, we also collect the details needed to build and file your case: the content of the reviews at issue, your business information, and anything you tell us about the underlying events.
- Correspondence. Emails and messages between you and us, kept as part of your case record.
- Billing information. If you become a client, we collect the details needed to invoice you. Card and bank payments are processed by our payment processor. We do not store your full card number or bank credentials on our systems.
- Technical data. Our hosting provider records basic technical information such as IP address and browser type when you visit the site. We keep this to the minimum required to run and secure the website.
3. How we use it
We use your information to assess the content you send us, to prepare and file removal cases through Google's official reporting channels, to communicate with you about your case, to invoice you for confirmed removals, and to keep proper business records. That is the full list. We do not use your information for advertising, and we do not sell it to anyone.
4. Who we share it with
- Google. Filing a case means submitting a report to Google. Reports contain the review at issue, the business it concerns, and the grounds for removal. We include only what the case requires.
- Service providers. We use trusted providers for email, document storage, workflow tools, payment processing, and website hosting. They process information on our behalf and under confidentiality obligations, and only as needed to provide their service to us.
- Legal requirements. We may disclose information where the law requires it, or where disclosure is necessary to protect our legal rights.
We never contact the person who posted a review, and nothing about our process shares your engagement with them.
5. How long we keep it
We keep case records for as long as your case is active, and afterwards for as long as needed to monitor removed content, maintain financial records, and meet legal obligations. When information is no longer needed, we delete it.
6. Your choices and rights
You can ask us at any time what information we hold about you, ask us to correct it, or ask us to delete it. Depending on where you live, you may have additional rights under local privacy law, including rights of access and deletion. To exercise any of these, email [email protected] and we will respond within a reasonable period, and in any event within the time local law requires.
7. Cookies
This website does not use advertising or tracking cookies. Our hosting provider may set strictly necessary cookies to serve the site securely.
8. Security
We restrict access to case information to the people who work on your case, use reputable providers with industry-standard security, and keep payment handling with dedicated payment processors. No system is perfectly secure, but we treat your information the way we treat our own name: carefully.
9. International transfers
Sterling Name operates from the United States, and information is processed there. If you contact us from outside the United States, you understand that your information will be transferred to and processed in the United States.
10. Children
Our services are for businesses. We do not knowingly collect information from anyone under 18.
11. Changes to this policy
If we change this policy, we will post the updated version here with a new effective date. Material changes will be flagged to active clients by email.
Contact. Aaron Duckett, Case Manager · [email protected]