Sterling Name
Legal · Terms

Terms of Service

Effective August 11, 2026

Plain terms for a plain arrangement: we build removal cases against reviews that break Google's rules, and you pay only when content comes down.

1. Agreement

These terms govern your use of sterlingname.com and any services Sterling Name ("we", "us") provides to you. By requesting a case review or engaging our services, you accept them. If you are acting for a business, you confirm you have authority to bind that business.

2. The service

We assess online reviews you identify, determine whether grounds exist for removal under Google's published policies or applicable law, and where they do, prepare and file formal cases through Google's own reporting and escalation channels. The initial assessment is free, confidential, and carries no obligation.

3. What we do not do

  • We do not contact, harass, or attempt to influence the person who posted a review.
  • We do not hack, bribe, post fake engagement, or use any method outside platform rules and the law.
  • We do not remove honest negative feedback that complies with Google's policies. If a review is not removable, we tell you so.

4. Fees and payment

  • Nothing upfront. There are no retainers, no hourly billing, and no charges for attempts. No payment details are required to begin.
  • Per-removal quotes. Fees are quoted per item, in writing, before we file. Quotes are confidential and based on content type and complexity.
  • Invoice on confirmation. You are invoiced only after a removal is confirmed. Invoices are issued in US dollars and are payable within 7 days of the invoice date.
  • No removal, no fee. If an item does not come down, you owe nothing for it.

5. Outcomes

Removal decisions are made by Google, independently, under its own policies and processes. We prepare the strongest case the facts allow, but we cannot control and do not guarantee any outcome. Our pricing reflects this: results are the only thing you pay for.

Timelines are estimates. Most cases resolve within one to four weeks, but platform response times vary and are outside our control.

6. Reinstated content

Removals are permanent in the vast majority of cases, and we continue monitoring after confirmation. Google occasionally reinstates removed content when its policies change. If content we removed is reinstated, we will reassess it under the rules then in force and refile where grounds exist, at no additional charge for that item.

7. Your responsibilities

  • Provide accurate and complete information. Our cases rest on the facts you give us, and a case built on false information can fail or backfire.
  • Only engage us about businesses you own or are authorized to represent.
  • Tell us promptly if circumstances change, for example if a review is edited, deleted, or responded to while a case is open.
  • Use the service lawfully. We may decline or discontinue any engagement that would require us to act against platform rules, the law, or honest reviewers.

8. Confidentiality

We treat your engagement, your case materials, and your quotes as confidential, and we expect the same of you with respect to our case methods and work product. Our process is never visible to the person who posted the review.

9. Intellectual property

The content of this website and our case materials, methods, and work product belong to Sterling Name. You may not reproduce or resell them without our written consent. Your business information remains yours.

10. Liability

To the fullest extent permitted by law: our services are provided without warranty as to outcome; we are not liable for decisions made by Google or any other platform; and our total liability arising out of any engagement is limited to the fees you have paid us for that engagement. Nothing in these terms limits liability that cannot lawfully be limited.

11. Governing law

These terms are governed by the laws of the State of California, without regard to conflict-of-law rules. Any dispute will be resolved in the state or federal courts located in California, and both parties consent to that venue.

12. Changes

We may update these terms from time to time. The current version will always be posted here with its effective date. Continued use of the service after a change takes effect constitutes acceptance. Engagements already underway stay on the terms in force when they began.

Contact. Aaron Duckett, Case Manager · [email protected]